A request for a business card design for a start-up business group. The client provided a fairly open brief and expressed an interest in unique interpretations.
The logo is based on a digital typeface style—a style one may come across in an airport terminal or on an alarm clock interface. The company name references an awakening to new ideas and a tireless mind. In response, I wanted the design to incorporate a simplicity and clarity which I believe is evocative of the inspired experience.