2:40 aM business Card


A request for a business card design for a start-up business group. The client provided a fairly open brief and expressed an interest in unique interpretations.

The logo is based on a digital typeface style—a style one may come across in an airport terminal or on an alarm clock interface. The company name references an awakening to new ideas and a tireless mind. In response, I wanted the design to incorporate a simplicity and clarity which I believe is evocative of the inspired experience.

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Inglewood Business Association Website Mockup